Reputation

Dangerous Myth:
'It Doesn't Matter What They Say. . . .'
We've all heard it – "It doesn't matter what they say about us as long as they spell our name right." This quote is attributed to P.T. Barnum who was speaking long ago about publicity for his circus. Then, the country was virtually free of government regulation. There was no SEC, no EPA, no OSHA. Public boycotts were rare. It was infrequent for an employee to file a suit against an executive. Old-timers believed any publicity was good for their product. But that was true only when there were few brands and consumer awareness was negligible. By comparison, an executive then had it easy. For you, it's different.

Fact: It Does Matter What They Say.
"Reputation Management" is serious business. It matters very much what people say about you personally, about your place in the community, about your department, or about your organization. The most admired corporations like Federal Express, Alcoa, Texas Instruments and Johnson & Johnson nurture their reputations in strategic ways. Even the most revered people take extra pains to reinforce their presence, as exemplified by Jimmy Stewart who relied on a PR professional, John Strauss, as his personal communications counselor for more than 45 years. Leaders today, knowing that they must be better communicators, seek help to an unprecedented degree.

A Coach Can Help.
The best athletes, executives and leaders rely on seasoned coaches to encourage, challenge and support them. Explore with Joe what he can do to help you reach the goals you have in mind. The call is without any charge or obligation to you or your organization.

The Executive Communications Coach^SM

Joseph Vranich • Irvine, California • 949-551-3150